Customer Engagement Network

Customer Engagement theory, practice and people

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Customer Engagement

Definition: Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or company).
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Blog Posts

How Disengaged Employees Create Disengaged Customers

Research shows that engagement among employees is contagious—it quickly spreads to customers. Highly engaged employees foster more loyal, enthusiastic customers who are more willing to give referrals, go out of their way to do business with you, and increase spending. However, the flip side of this foundational equation is also true. Disengaged employees create disengaged customers. In this post we’ll focus on the negative impacts disengaged…

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Posted by PeopleMetrics INC on May 23, 2011 at 7:46pm

Closing the Engagement Gap with Positive Psychology

A gap separates good companies from great ones. Shrinking this gap results in better employee performance, lower operating costs, and increased customer engagement. What is this one seemingly magical rift that separates surviving companies from thriving companies? The engagement gap.



The engagement gap is…

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Posted by PeopleMetrics INC on October 22, 2010 at 9:06pm

Going beyond the tools, discovering Hypersocial organizations

Understanding how social is influencing enterprise and capcities to innovate. Based on study about tribilization of Business - Check out webinar and insights behind new book coming out.



The hyper social organization…
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Posted by patrick.dh on July 23, 2010 at 3:36pm

The Relationship Mind Shift

Posted by Robb Duke on July 16, 2010 at 5:46pm

 

4th Annual Online Customer Engagement Survey Report, 2010

And the results are in...
Register for a copy of the highlight report from the cScape website

Forum

How music engages customers online and lead to strong brand awareness?

Hi  I'm currently studying for my Masters and am working on my Thesis. I'm interested in discovering new and more effective ways of creating customer engagement online, using music. I have come up…Continue

Tags: customer, online, engagement, Music

Started by Sinead Rafferty Mar 26, 2011.

Is the future of engagement mobile? 8 Replies

According to a new report over one-half (54%) of mobile users surveyed in September 2008 in the US said their usage had increased by more than 25% over the past two years. One-fifth said their usage…Continue

Tags: mobile

Started by Richard Sedley. Last reply by lara smith Jan 5, 2010.

NOW CLOSED: 4th Annual Online Customer Engagement Survey - Invitation to participate

Please note the survey is now closed and the report published. If you'd like a copy please register here:…Continue

Tags: community, 2.0, tourism, social, media

Started by Richard Sedley Oct 14, 2009.

New report: Engagement in Social Media collelates to company growth

Just in case people on the Network missed it I thought I should draw your attention to some really useful research co-authored by Charlene Li (author of the…Continue

Tags: roi, li, charlene, db, engagement

Started by Richard Sedley Aug 4, 2009.

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Jason Fisher is now a member of Customer Engagement Network
Dec 23, 2011
Joanna Tan is now a member of Customer Engagement Network
May 24, 2011
PeopleMetrics INC posted a blog post

How Disengaged Employees Create Disengaged Customers

Research shows that engagement among employees is contagious—it quickly spreads to customers. Highly engaged employees foster more loyal, enthusiastic customers who are more willing to give referrals, go out of their way to do business with you, and increase spending. However, the flip side of this foundational equation is also true. Disengaged employees create disengaged customers. In this post we’ll focus on the negative impacts disengaged employees can have on your workforce and customer…See More
May 24, 2011
Sinead Rafferty posted a discussion

Music is a powerful engagement tool and when used online it will create strong customer engagement

Hi  I'm currently studying for my Masters and am working on my Thesis. I'm interested in discovering new and more effective ways of creating customer engagement online, using music. I have come up with the following ideathe brand has a message – the brand needs a platform to spread their message – the brand needs to create interest in their message therefor an engagement tool is needed Message – BrandPlatform – OnlineEngagement Tool – Music “Now, in days where content scarcity no longer exists,…See More
Mar 26, 2011
Sinead Rafferty updated their profile
Mar 20, 2011
Sinead Rafferty updated their profile photo
Mar 20, 2011
Sinead Rafferty is now a member of Customer Engagement Network
Mar 20, 2011
Richard Sedley updated their profile
Nov 30, 2010

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